Three international online launch films for the ZOKU Runner – Reebok’s first knitted shoe.
The sound design reflects the swarms of abstract logos, fabric and textural focus present in each film. Additional darker, more cinematic SFX elements were crafted to enhance the atmosphere in Teaser & Shoe Story.
The bespoke music draws inspiration from Trap music and the work of artist Future, who performed at the Zoku launch party in London. This ensures a cohesive and energetic soundscape that aligns perfectly with the brand's overall vibe.
The sound design reflects the swarms of abstract logos, fabric and textural focus present in each film. Additional darker, more cinematic SFX elements were crafted to enhance the atmosphere in Teaser & Shoe Story.
The bespoke music draws inspiration from Trap music and the work of artist Future, who performed at the Zoku launch party in London. This ensures a cohesive and energetic soundscape that aligns perfectly with the brand's overall vibe.