Various 

Client:
Fgreat Studio 
Role:
Sound Design, Audio Post, Mix 
  
 
SoClean, originally known for its popular sleep equipment maintenance device, the SoClean 2, now proudly offers a whole line of health technology products.
Various short Instagram loops with the main brief being relaxation to aid good sleeping. The overarching priorities for the audio were to have an overall calm and relaxed feeling and tone. Not too intense or complex. As a result of this, a lot of sounds were stripped back, leaving a minimal use of SFX. Some ambiences were also filtered to reduce high frequencies, further dampening the soundscape, softening the aesthetic.
Finally, the loudness levels were set at a very low and quiet level, at the client's request, rather than blasting out at the standardised loudness level associated with streaming media (-14LUFS). There is an argument that the user should set the volume level on their device (to lower it if it is too loud) so this was a bold move by the client.
Sound Design, Music & Audio Post by the coast, North Yorkshire ︎    ︎  ︎︎ ︎ ︎