Storytelling Sound & Music
Show: All, Sound Design, Music, Sonic Ident, Podcast, Personal, Field Recording
Storytelling Sound & Music
Show: All, Sound Design, Music,
Sonic Ident, Podcast, Personal,
Show: All, Sound Design, Music,
Sonic Ident, Podcast, Personal,
Broadband provider Talk Talk needed a campaign to help explain their new Future Broadband product. The new broadband speeds are achieved by delivering broadband through light beams via fibre cable direct into the home; it was this vision that The & Partnership asked Mighty Giant to bring to life producing seven CGI animations.
Bringing the Future of Broadband to Life: Sound Design for TalkTalk
Crafting the Light Beam: The core challenge involved creating the distinctive sound of the light beam, a key element of the animations. This effect was designed using a combination of four main layers made of seventeen individual audio tracks to create the final, impactful sound.
Client Choice and Refinement: Utilising software and hardware synthesizers, samplers, and granular processing techniques, eleven unique variations of the light beam sound were created for the client to choose from. As the animations progressed, further sound details were incorporated, such as pulsing electrics, subtle data beam hums, and soft operational sounds that add depth without distracting from the voiceover narration.
Building Immersive Environments:
Spatial Realism: Room reverbs were strategically used to create a sense of spatial realism within each animated house environment. Low-level ambience recordings of quiet rooms further enhanced the feeling of authenticity.
Meticulous Sound Placement: Volume levels, EQ filters, and panning automation techniques were employed to ensure each sound effect emanated from the correct location within the animation frame, considering the camera position and any movement.
Cohesive Soundscape:
Minimal UI Integration: Subtle user interface sound effects were tastefully integrated to complement the futuristic technology depicted in the animations.
Voiceover Clarity: The final audio mix prioritised the clarity of the voiceover narration, crucial for the explainer-style animations. Any additional pick-up lines recorded later were meticulously EQ-matched to ensure tonal consistency across all recording sessions.
Calm & Uplifting Music: A supplied calming and uplifting music track served as the foundation for the voiceover, creating a positive and engaging viewing experience.
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Bringing the Future of Broadband to Life: Sound Design for TalkTalk
Crafting the Light Beam: The core challenge involved creating the distinctive sound of the light beam, a key element of the animations. This effect was designed using a combination of four main layers made of seventeen individual audio tracks to create the final, impactful sound.
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An optical light beam sound
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A data beam sound representing fiber optic communication
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A whooshing ambience for air movement
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Electrical bolt sounds symbolizing energy flow
Client Choice and Refinement: Utilising software and hardware synthesizers, samplers, and granular processing techniques, eleven unique variations of the light beam sound were created for the client to choose from. As the animations progressed, further sound details were incorporated, such as pulsing electrics, subtle data beam hums, and soft operational sounds that add depth without distracting from the voiceover narration.
Building Immersive Environments:
Spatial Realism: Room reverbs were strategically used to create a sense of spatial realism within each animated house environment. Low-level ambience recordings of quiet rooms further enhanced the feeling of authenticity.
Meticulous Sound Placement: Volume levels, EQ filters, and panning automation techniques were employed to ensure each sound effect emanated from the correct location within the animation frame, considering the camera position and any movement.
Cohesive Soundscape:
Minimal UI Integration: Subtle user interface sound effects were tastefully integrated to complement the futuristic technology depicted in the animations.
Voiceover Clarity: The final audio mix prioritised the clarity of the voiceover narration, crucial for the explainer-style animations. Any additional pick-up lines recorded later were meticulously EQ-matched to ensure tonal consistency across all recording sessions.
Calm & Uplifting Music: A supplied calming and uplifting music track served as the foundation for the voiceover, creating a positive and engaging viewing experience.
