Love & Logic® - Sonic Ident

A solo design agency in Manchester, transforming brands through imagination with heart.

In collaboration with Angela Roche, a sonic identity was created for Love & Logic®, deeply rooted in the core principles of her excellent manifesto.

Recognising the recurring motif of 'three' throughout the brand's visual identity, this was employed as a foundational element in developing the sound design.

The brand's essence was distilled into a fresh and memorable audio experience by focusing on simplicity, positivity, and directness.