Storytelling Sound & Music
Show: All, Sound Design, Music, Sonic Ident, PodcastPersonal 
Storytelling Sound & Music
Show: All, Sound Design, Music, Sonic Ident, PodcastPersonal

SPOTacular - BBC Children in Need

Client:
Flow Creative
Role:
Sound Design, Music, Audio Post, Mix 
 
 
Flow Creative teamed up with the charity again to help launch their flagship campaign SPOTacular. The campaign will run for the next 3-5 years and SPOTacular will be the wrapper that puts its arms around the entire BBC Children in Need fundraising campaign, not only for this year, but for years to come.

Two shorter cutdown versions at 60 & 30 seconds were delivered alongside a third party mix for cinema distribution.


This bespoke music is a poignant interpretation of the emotional narrative, accompanied by a compelling voiceover from rap artist Lady Leshurr. Commencing with a sparse and somber ambiance, it mirrors the growing challenges faced by UK children. As the narrative unfolds, vibrant and colourful spots emerge, bouncing through the everyday lives of children across multicultural UK, fostering hope and cheer to support fundraising initiatives. The music undergoes a transformative shift towards positivity as the spots burst into exuberance.

The accompanying sound design layers diverse environments, from echoing empty streets to lively social events. Background chatter and character vocalisations dynamically mirror the changing emotions of the characters - from boredom to joy and excitement as the animation progresses. Special thanks extend to my partner Grace and daughter Zoey, who lent their voices for some on-screen character vocalisations, adding a personal touch.

Noteworthy is the nuanced sound design for the bouncing spots, incorporating subtle, playful sounds to maintain a balance between fun and avoiding anything overly cartoon-like or silly.



Sound Design, Music & Audio Post by the coast, North Yorkshire ︎    ︎  ︎ ︎ ︎ ︎ ︎