BFI London Film Festival 2021 Ident

Client:
DBLG

Role:
Sound Design, Music Audio Post, Mix

DBLG once again look after the yearly ident for the BFI London Film Festival, having worked it on each year since 2017. ‘The BFI‘s London Film Festival is a refreshingly different kind of festival. It’s far-reaching, diverse and reflects London’s own belief that everyone is welcome.’ A bold visual identity for one of the world’s most iconic film festivals.

A Cinematic Fanfare: The BFI London Film Festival Audio Ident

Building Anticipation:

Aural Unveiling: The sound design carefully builds anticipation, mirroring the slow reveal of the logo's triangular shapes. Chiming, glassy staccato notes rise and fall in perfect sync with the visuals, creating a sense of intrigue. An arpeggiated lead synthesizer further fuels the tension, propelling the listener towards the final, celebratory crescendo.

A Rich Cinematic Tapestry:

Classic & Modern Fusion: The cinematic feel is achieved through a captivating blend of classic orchestral strings and a modern, yet vintage-inspired, analog synth pad created using the Prophet 6 synthesizer. This rich tapestry evokes the grand heritage of cinema while maintaining a fresh and contemporary feel.
Power and Depth: A low, clean sub-bass line underpins the entire composition, adding depth and power. This low-end element was mixed to ensure it translates perfectly across a wide range of playback systems, from cinema sound systems to online streaming platforms.

Tailored for Different Platforms:

Two Mixes Delivered: one optimized for online streaming and another specifically designed for the powerful sound systems of cinemas (adhering to a maximum level of 82 dB LEQ(m).
Adaptable for Different Needs: An alternative 5-second cutdown version was also created to cater to various promotional needs.