Michelin Labs Product Films

Sound Design, Audio Post, Mix 
How do we talk about Michelin tyres in Kwik-Fit dealerships across the UK in an engaging way? By creating Alpha (left below) & Beta (right below), two wacky tyre-testing robots, to do it for us of course! CGI created entirely by the in-house production team Sting Films for TBWA MCR, this series of CGI short films brings the world of Michelin to life in a humorous, engaging way…

Two 3D animated films with 2 and 4-minute runtimes. The final assets were to be used in relevant Michelin garages and service stations as well as online promotion. Both animations were SFX heavy, with the SFX action taking the main lead when it came to the balance between this and the supplied music. As such, the SFX details needed to be in-depth and really flesh out the world set in the giant factory warehouse.

The character sounds for Alpha were created using Soundmorph’s DR01D app; effectively playing the app and tweaking parameters to create many variations that could express different emotions. Beta was created using highly processed custom voice recordings where the performance was recorded in sections. Effects such as granular pitch shifting and warping help to achieve a smaller, more immature robot voice tone.

Sound Design, Music & Audio Post by the coast, North Yorkshire ︎    ︎  ︎︎ ︎ ︎