Storytelling Sound
Filter Audio: All, Sound Design, Music, Podcast, Film, Sonic Ident, Personal, Spatial, Installation, Field Recording
Storytelling Sound
Filter Audio:
All,
Sound Design,
Music,
Podcast,
Sonic Ident, Personal, Film, Spatial, Installation, Field Recording
Trojan is engineered to combine rugged durability with comfort and style, tailored for the demands of real work. Built with performance fabrics, reinforced features, and smart design — Trojan is made so you can work harder, longer.
The project required a complete sonic reconstruction due to the absence of production audio. The sound design's core function was to elevate the brand's message of performance and durability by authenticating the heavy, demanding nature of the trades/construction environment.
The design centered on diegetic authenticity and bespoke recording techniques to anchor the visual action in realism, punctuated by a dramatic non-diegetic musical shift.
Diegetic Sound Focus: The soundscape was built using a combination of library and bespoke foley recording and effects. This was critical for creating the necessary weight and impact—meticulously capturing the specific textures of the workwear fabrics and the heavy clang of construction tools.
Environmental Spatialisation: To ensure sonic realism, advanced use of convolution and algorithmic reverbs was implemented. Sounds were carefully processed to match the visual space, whether it was the sharp reflections of a carpetless interior or the wide, diffuse tails of an exterior environment.
Music Narrative Shift: The music served a dual role: it began as a processed, low-fidelity diegetic radio source in the opening scene, instantly transitioning to a full-fidelity, non-diegetic score once the action exploded, dramatically raising the energy and narrative stakes.
The highly detailed and authentic sound design served as the crucial element that sold the hard work and effort of the users. By hyper-realising every impact and movement, the sound effectively demonstrated that the high-performance clothing was seamlessly integrated, not inhibiting movement, allowing the wearers to "achieve more and go harder" in a tough industry.
The project required a complete sonic reconstruction due to the absence of production audio. The sound design's core function was to elevate the brand's message of performance and durability by authenticating the heavy, demanding nature of the trades/construction environment.
The design centered on diegetic authenticity and bespoke recording techniques to anchor the visual action in realism, punctuated by a dramatic non-diegetic musical shift.
Diegetic Sound Focus: The soundscape was built using a combination of library and bespoke foley recording and effects. This was critical for creating the necessary weight and impact—meticulously capturing the specific textures of the workwear fabrics and the heavy clang of construction tools.
Environmental Spatialisation: To ensure sonic realism, advanced use of convolution and algorithmic reverbs was implemented. Sounds were carefully processed to match the visual space, whether it was the sharp reflections of a carpetless interior or the wide, diffuse tails of an exterior environment.
Music Narrative Shift: The music served a dual role: it began as a processed, low-fidelity diegetic radio source in the opening scene, instantly transitioning to a full-fidelity, non-diegetic score once the action exploded, dramatically raising the energy and narrative stakes.
The highly detailed and authentic sound design served as the crucial element that sold the hard work and effort of the users. By hyper-realising every impact and movement, the sound effectively demonstrated that the high-performance clothing was seamlessly integrated, not inhibiting movement, allowing the wearers to "achieve more and go harder" in a tough industry.