Storytelling Sound & Music
Show: All, Sound Design, Music, Sonic Ident, PodcastPersonal 
Storytelling Sound & Music
Show: All, Sound Design, Music, Sonic Ident, PodcastPersonal

Brand Film

Role:
Sound Design, Audio Post, Mix 
 
 
“We want to give a new generation the freedom to try whisky their way, whilst providing the reassurance of a great quality, versatile liquid. The new bottle design reinforces our ‘Naked’ cask story, and our ‘Naked’ bottle itself is stripped back because we want to liberate the whisky and let the quality shine through. All packaging components are 100% recyclable, a key consideration for our consumers.” Elaine Miller at Naked Malt.

A challenging mixdown, keeping all three main audio elements of voice over, music and sound effects working tightly together in this new brand film replacing the Naked Grouse brand.

I was invited to attend the voice-over recording session and offer input which isn't normally part of an everyday audio production project. A highly energetic percussive music track was edited, providing a foundation for an animatic video with sound design for the scenes created after.


The sound design impact remains crisp and clear from the creative use of visual elements to manipulate and reduce the frequency range of the music track; leaving more sonic space for the SFX to cut through. For example, when a curtain draws across the screen we hear the music 'dull' and get more muffled.

Furthermore, the sound design gently and dynamically carves out any low & low mid frequencies it needs to take priority from the music track using the excellent Wavesfactory Trackspacer plugin. The voice-over is then balanced over the top in the audio mix.


Sound Design, Music & Audio Post by the coast, North Yorkshire ︎    ︎  ︎ ︎ ︎ ︎ ︎