300 Year Whisky Lineage

Role:
Sound Design, Music, Audio Post, Mix

Creative Director & Strategist: Reeve Rixon, Elsk
Creative Director: Mark Gordon, Form Digital
Special collaboration partners
Creative Director: Tom Lane
Creative Producer: Tom Booth
Account handler: James Young
Cinematography: Will Gardner / Simon Williamson
CGI Director: Peter Moore

A Legacy Reimagined: Soundtrack for a New Whisky

This up-and-coming whisky brand boasts a rich family heritage, demanding a soundtrack that's anything but ordinary. Curated by the ninth-generation Finn and presented in a unique 9-sided bottle, the music reflects this spirit of innovation.

A Memorable Melody:

Unconventional Rhythm: The music adopts an unusual 9/4 time signature, setting it apart from the typical soundscape associated with whisky brands and reflecting the importance of the 9 generations and unique 9-sided bottle.
Building Recognition: A repeating melodic motif is woven throughout the composition, ensuring memorability for listeners.
Strategic Pacing: The music builds steadily, culminating in a powerful pause right before the crucial moment of tasting the whisky, creating a sense of anticipation. A final crescendo then underscores the protagonist's triumph in carrying forward the family legacy.

Sound Design & Voiceover:

Impactful Sound Effects: The sound design strategically adds impact, particularly during fast-paced sequences like the complex distillation process.
Authentic Voiceover: Finn himself narrates the piece, providing a genuine and personal perspective on his vision for honoring his family's heritage while shaping the brand's future.